How can a web site's chances of being found be
significantly improved ?
Third Millennium Marketing, LLC ® owns unique travel industry domain names that can help your customer
remember your domain name and find your web site. We own names in the travel industry. In fact, TMM owns over 27
domain names that are specific to the innkeeper industry. You will increase the chance encounter with a current
or potential customer by utilizing these domain names.
You may, in fact, find yourself at this page due to one of those names. Contact us
and let us help you with your internet marketing success.
Your current and potential customer(s) must first find your
web site.
There are four methods by which customers find web sites. Of these, only three give the web site owner
control. They are:
Traditional media:
The first method is simply knowing the web site's address. Inn letterhead, business cards, print advertisements,
radio advertisements, television advertisements, and even a inn's automated telephone answering system need to
coordinate to inform the inn's present and potential guests that there is valuable information provided on the
inn's web site. Businesses are spending millions of dollars to get the consumer to remember their web site addresses.
Links from other sites:
The second method is to have web site with a related product, interest, or customer link from its site to that
web site. This can be cumbersome to arrange and time-consuming to maintain. One needs to contact the owner of the
web site from which a link is being requested. This web site owner may or may not require payment or a reciprocal
link for this link. One must then make certain that the web site's owner links to your site properly and verify
that link periodically to make certain the address that that web site owner has still responds. Still, this can
be one of the better methods available to a web site to generate quality traffic. Very often search engines rank
a site based on links from other sites to that site. The danger of this method is that search engines may display
results from these directory sites pushing your listing to your official site in a search engine down the list,
or worse, not showing it at all.
Internet Search Engine or Directory:
The third method is for the customer to type key words of interest into an internet search engine or directory.
The search engine or directory then returns its results to the customer entering the key word. In order for this
concept to work, several events have to take place. The search engine or directory must have already cataloged
your site's key information. Presently, there are over 200 well-trafficked search engines and directories, and
more are being added on a weekly basis to the internet. The search engines typically promise a two to three week
turn around time to have a web site cataloged. Search engines and directories do not catalog a site automatically,
first a request to that search engine or directory must be made by either the site's owner or site's administrator.
The potential guest needs to have entered in a key word that is pertinent and specific: very often,
the words used are too general. The results of a search returned to the guest, frequently number in the thousands
reporting web sites that meet the given search criteria. Usually, the potential guest is offered an opportunity
to fine-tune his search and narrow the search results down to only a few hundred web sites that may be of interest
based on the search criteria entered.
While the search engines often offer free placement within their databases, it is important to note that internet
search engines and directories do offer pay-for-placement options. Businesses can purchase advertisements on a
search engine or directory as their advertising budget allows; but, all too often, internet marketing stops at
this point. There is a fourth method that Third Millennium Marketing, LLC ® employs
to help a business exploit building traffic to its web site.
The fourth method an existing or potential customer uses to find your web site is by guessing at its name. The
fourth method is CHANCE. Many well known corporations can be found on the internet by simply typing in the
corporation's (or one of its product's) name. For example, the customer can successfully guess that the
Coca Cola Company has its web site at coke.com, coca-cola.com, dietcoke.com, sprite.com or cocacola.com. In this
case, The Coca Cola Company has its web site respond to all of the above addresses. In fact, most of its registered
trademarked names, as well as permutations of those names, respond to the same web site.
Thousands, sometimes millions, of dollars have be spent to purchase a single domain name. Corporations around the
world seek out domain names that will drive business to their web sites. Recently the domain name "Business.com"
sold for 7.5 million dollars. They have seen the importance of an easily memorable and pertinent
domain name. Their alternative is to spend millions of dollars branding a domain name for which they had to "settle".
Research has shown that consumers are more likely to find a web site based on its domain name's memorability and
or relevance to the topic sought. TMM recognized this concept in 1995 and purchased as many domain names relative
to the country inn / bed & breakfast industry as it could. Several names were already taken, however, they
have since been sold to others over time. We realized that one of the greatest beneficiaries of the internet would
be small local businesses with the need to advertise to the world within a budget that remained reasonable. Inns.net
was born.
The most important question is, "Does your inn have the kind of unique trade name recognition that will
allow, your current and potential guests to find you easily?" Chances are, your former guests might be able
to find you, but what about new guests?
TMM brings the fourth method of finding your inn's web site by new guests within your control.
Contact us and let us help you bring the world to your business.
Click on the words below to navigate this site.
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© 1997 This page is copyrighted by Third Millennium Marketing, LLC ® . All rights both domestic and international
reserved. By navigating this site and clicking further into the site you acknowledge that you have read and agree
with our terms of use. Coke ®
and Coca-Cola ® as well as other trade names of that company mentioned in this article are registered trademarks
of The Coca-Cola Company, there names are used for purposes of review only. Please do not construe that Third Millennium
Marketing, LLC ® is providing any service to or is endorsed in any way by the Coca-Cola Company.
